How much does music PR cost in the UK?

This is one of the most common questions asked about music PR in Britain, and one of the hardest to get answered. We searched the sites of every significant UK music PR agency we could find while building this one. We could not locate a single one that publishes its rates.

So here is the market, with figures.

The tiers

Ranges reflect publicly stated UK agency pricing guidance. UK rates generally run somewhat below equivalent US campaigns.

The gap nobody mentions

Look at that table from the position of an actual independent artist. Realistic per-release budgets for self-funding musicians in Britain sit somewhere between two and seven hundred pounds — the artist marketing budgets most commonly cited run at roughly £300 a month for emerging acts and £800 for those with some traction.

Reputable agencies rarely accept work below about a thousand pounds. Submission tools stop at a hundred and twenty. Between those two points there has been very little that is both affordable and credible, and that is not an accident — it is a straightforward consequence of how long a hand-built campaign takes.

Why agencies don't publish prices

Three reasons, in descending order of honesty.

• Genuine variability. An album campaign with radio plugging is not a single campaign, and a fixed price can misrepresent the work.
• Price discrimination. If the number is set after you have described your budget, the number can move to meet it.
• Friction as a filter. Making an artist request a quote creates a conversation, and a conversation is easier to sell into than a price list.

The first is legitimate. The second and third are not being done for your benefit.

What you should be asking, beyond the price

• Who exactly will be pitched? Ask for the list before you pay. If they will not show you, that tells you something.
• What am I sent afterwards? A coverage report is standard. A log of every approach and its outcome is not, and it should be.
• Is anything guaranteed? The correct answer is no. Guaranteed coverage is the most reliable warning sign in this industry.
• What assets are included? Frequently none. A press release, biography, press kit and landing page bought separately will add several hundred pounds to the real cost.
• What happens if nothing lands? Most agencies have no answer to this. It is worth asking anyway.

What we charge, and why

Our Single Campaign is £695 for one release: a four to six week press campaign, plus press release, biography, press kit, landing page, social assets, three video edits, Spotify and Meta campaigns with £75 of spend, and a live reporting dashboard. Those components bought separately at market rates come to roughly £2,095.

We can price there for two reasons. Research and drafting are AI-assisted, which removes most of the hours that put a hand-built campaign above a thousand pounds — though every pitch is still reviewed and personalised by a person, and every list is built by hand. And the assets are produced in-house, so including them costs us far less than buying them would cost you.

We are deliberately priced inside the legitimate entry-level band rather than below it. Cheap PR is a genuine risk, the industry is right to warn artists about it, and undercutting the market would signal exactly the wrong thing.

There is also a £295 assets-only tier for artists who need the professional package but not the outreach, and a £1,450 tier for EP and album cycles.