PR for independent artists
Self-released, self-funded, and making every pound count. Fixed-price campaigns with the maths shown, so you can decide whether this is the right place for the budget.
The question is allocation, not price
If you are self-releasing, you are not really asking whether music PR is expensive. You are asking whether this is the best available use of a few hundred pounds against everything else competing for it — the mastering, the video, the vinyl run, the ad spend, the rehearsal room.
That is the right question, and it deserves a straight answer rather than a sales pitch. So here is ours: press coverage alone is rarely the highest-return line in an independent artist's budget. Press coverage plus professional assets plus a working audience-capture system, bought together at a price that does not consume the whole budget, usually is.
Why we bundle rather than unbundle
An independent artist who buys press outreach on its own typically has a decent record, a phone photo, no press kit and a Linktree. The pitch then fails for reasons that have nothing to do with the outreach, and the money is gone.
Bundling the assets is not an upsell. It is the thing that makes the outreach capable of working at all — and because we produce those assets in-house, including them costs a fraction of what buying them separately would.
The part that compounds
The email list, the pixel data and the retargeting audiences built during your campaign stay with you. That is the difference between spending money and investing it.
Your second release starts from a warm audience rather than a cold one, which makes it cheaper to promote and more likely to move. Three coordinated releases over a year will almost always outperform one expensive push, and we will help you plan that sequence rather than optimise a single moment and disappear.
Where we'll tell you to spend it instead
If your recording is not finished, finish it. If you have no press shots at all, the Release Kit at £295 will do more for you this year than an outreach campaign would. If you have a tour booked and no way to promote it, ad spend beats press.
None of that earns us anything. It is still the advice you will get, because an agency that only ever recommends its own most expensive product is not advising you.
What £695 buys
Questions
We are new, and we are not going to pretend otherwise
Jericho Agency launched in 2026. We have no wall of testimonials, because we have not earned one yet, and we would rather tell you that than manufacture it.
What we have done instead is build the offer so that you do not have to take our word for very much. The price is published. The media list is approved by you before anything is sent. The assets land in week one. Every pitch is logged where you can see it. If the campaign secures no placements at all, you do not pay for the next one.
Our first ten artists get the Single Campaign at £395 instead of £695, in exchange for letting us publish the full campaign report — including anything that did not work. That is how we intend to build a track record: in public, with the numbers attached.
Tell us about your release
Send us the track, the date and where you are. We will tell you honestly what a campaign could achieve for it — and if the answer is 'not much yet', we will tell you that too.