Music PR in Cambridge
A small scene with a disproportionately significant folk festival and a genuinely supportive local circuit. Cambridge campaigns work best when they reach beyond the city early.
Campaigns run remotely across the UK. We do not need an office near you, and you should be sceptical of anyone charging you as though they do.
Cambridge has a small but unusually supportive music scene, a strong student population that turns over annually, and one of the most internationally significant folk festivals in the world. What it does not have is a large enough local market to sustain a campaign on its own.
The practical approach for a Cambridge artist is therefore to treat the local scene as the foundation and build outwards quickly — to the East of England regionally, and to London, which is close enough to be a genuine second home circuit rather than an aspiration.
Cambridge media
Cambridge and regional media.
Independent local journalism with regular arts and music coverage.
Community station with dedicated local music programming and a genuine commitment to new artists.
Regional Introducing programming.
Broad regional reach.
Student radio serving both universities.
Internationally significant, and a genuine credential for any folk or roots artist.
Local culture and lifestyle coverage.
Local outlets sit alongside the national and genre-specific targets on your list. Coverage is never guaranteed anywhere.
The Cambridge circuit
Venues are not press, but a campaign that ignores them is missing half the story. Where you have played tells an editor more about you than any adjective in a press release.
The Portland Arms is the central small venue for developing bands and has been for decades. The Blue Moon covers the DIY and early-stage end. The Junction spans several room sizes and is the main mid-size venue in the city. Storey's Field Centre and West Road Concert Hall serve the classical and contemporary programming. Cambridge Folk Festival each summer is the single most significant event in the city's calendar and a genuine international credential for artists who play it.
What we tell Cambridge artists
Build outwards fast. The local scene is supportive and worth engaging with properly, but it is too small to carry a campaign alone. London is under an hour away and should be treated as part of your circuit rather than a separate ambition. For folk and roots artists specifically, the Folk Festival is one of the strongest credentials available anywhere in Britain and should anchor the campaign timeline.
What a Cambridge campaign costs
The same published price as everywhere else. £695 for a single, everything below included.
Strongest genres in Cambridge
Where the city's media and circuit give a campaign the most to work with.
Releasing from Cambridge?
Tell us the track, the date and the rooms you have played. We will tell you what a campaign could realistically do with it.