Music PR in Brighton
Brighton has more musicians per head than almost anywhere in Britain and one of the most important industry showcases in Europe. Both shape how a campaign here should be run.
Campaigns run remotely across the UK. We do not need an office near you, and you should be sceptical of anyone charging you as though they do.
Brighton's density of musicians is its defining feature and its central problem. The city produces an enormous amount of music relative to its size, which makes local attention harder to win than in most cities of comparable population.
It also hosts The Great Escape, which for three days each May puts more industry people in one small city than anywhere else in Britain. That single fact should shape the timing of most Brighton campaigns, and it is the most under-used opportunity we see among artists based there.
Brighton media
Brighton and South East media.
Long-running local music and culture coverage with a committed following.
Independent local journalism with regular cultural coverage.
Community station with strong local music programming.
Regional Introducing programming.
City culture and lifestyle coverage.
Not media, but the single most significant industry event for an emerging UK artist.
Brighton-based independent radio with genuine tastemaker credibility.
Local outlets sit alongside the national and genre-specific targets on your list. Coverage is never guaranteed anywhere.
The Brighton circuit
Venues are not press, but a campaign that ignores them is missing half the story. Where you have played tells an editor more about you than any adjective in a press release.
The Hope & Ruin and The Green Door Store are the two rooms that matter most for developing bands, both central to The Great Escape's programming each May. Patterns covers the mid-size and club end. The Prince Albert and The Pipeline serve the early small-room circuit. Komedia spans several formats. Concorde 2 and Chalk mark the step up to touring-level rooms. Resident Music, the independent record shop, carries real influence locally and its in-stores are worth pursuing.
What we tell Brighton artists
Plan around The Great Escape. A release timed to land three to four weeks before the festival, with a campaign that references a slot or even a nearby unofficial show, gives writers and industry a reason to engage that no other window in the British calendar offers. Most Brighton artists we speak to have never built a campaign around it, which is a substantial missed opportunity given it happens on their doorstep.
What a Brighton campaign costs
The same published price as everywhere else. £695 for a single, everything below included.
Strongest genres in Brighton
Where the city's media and circuit give a campaign the most to work with.
Releasing from Brighton?
Tell us the track, the date and the rooms you have played. We will tell you what a campaign could realistically do with it.