Music PR in Sheffield
Sheffield's scene is smaller than its reputation and more interesting than its coverage. A campaign here benefits from a local press that still has room to give a new artist real space.
Campaigns run remotely across the UK. We do not need an office near you, and you should be sceptical of anyone charging you as though they do.
Sheffield's musical reputation rests on a particular electronic lineage and a couple of very large guitar bands, which between them make it easy to overlook what the city currently supports — a genuinely broad scene across electronic, guitar and experimental music, with a venue circuit that has held up better than most.
For a campaign, the practical advantage is space. Sheffield's local media is less saturated than Manchester's or Leeds', which means a new artist with a real story can still get substantial local coverage rather than a listing.
Sheffield media
Sheffield and South Yorkshire media.
Sheffield's main independent culture title, with consistent music coverage.
Community radio and television with genuine local music programming.
Regional Introducing programming.
Regional newspaper with broad South Yorkshire reach.
Independent, community-rooted cultural coverage with a strong local following.
University station with an engaged student audience.
The city's major festival and a natural campaign peg for a summer release.
Local outlets sit alongside the national and genre-specific targets on your list. Coverage is never guaranteed anywhere.
The Sheffield circuit
Venues are not press, but a campaign that ignores them is missing half the story. Where you have played tells an editor more about you than any adjective in a press release.
Sidney & Matilda has become the city's most important small independent room. The Leadmill remains a Sheffield institution and its ongoing fight over its lease has made it a national story. Network and Foundry cover the mid-size and student-facing programming. Yellow Arch Studios hosts both recording and live programming and sits close to the centre of the city's music community. Delicious Clam serves the DIY and experimental end. Tramlines each July reorganises the city's live calendar and provides a hard peg worth planning around.
What we tell Sheffield artists
Local coverage here is genuinely worth having, because Sheffield's press still gives new artists real space rather than a line in a listings column. Build that first. Tramlines is the single most useful timing peg in the city's calendar, and a release positioned around it is materially easier to place both locally and regionally.
What a Sheffield campaign costs
The same published price as everywhere else. £695 for a single, everything below included.
Strongest genres in Sheffield
Where the city's media and circuit give a campaign the most to work with.
Releasing from Sheffield?
Tell us the track, the date and the rooms you have played. We will tell you what a campaign could realistically do with it.