How it works
Seven weeks from intake to hand-over. The assets arrive before the outreach starts, and you approve the media list before anyone is contacted.
Intake
A half-hour call and a short brief. Your release date, your genre, the scene you sit in, what you already have and what is missing. We tell you at this point whether the timeline works — and if it does not, we say so before you pay.
Your assets arrive
Press release, biography in three lengths, digital press kit, release landing page, social asset pack and video edits. All of it lands before any outreach begins, so you are holding something real before we take any risk on your behalf.
You approve the media list
We send you the name of every outlet, blog, playlist, radio show and podcast we intend to pitch, with the reason each one is on the list. Nothing goes out until you have signed it off. No other agency in the UK does this.
The campaign runs
Personalised pitching across the approved list, two structured follow-up waves, and your Spotify and Meta campaigns live with the included spend behind them.
You watch it happen
A dashboard you can open at any time: every outlet pitched, when it was sent, whether it opened, replied or declined, every placement with a link, ad performance and emails captured. Updated as it happens, not summarised at the end.
Wrap and hand-over
Final report, coverage archive, and the assets you keep — your email list, your pixel data, your retargeting audience. The next release starts from a warmer position than this one did.
The media list is the whole thing
Every complaint anyone has ever made about music PR reduces to the same sentence: I don't know what they actually did.
So we removed the ambiguity. Before a single email goes out, you get the full list — every outlet, blog, playlist, radio show and podcast we intend to approach, with a line on each explaining why it is there and what a realistic outcome looks like.
You can strike names off it. You can ask why something is missing. You can tell us the blog that reviewed you badly last year is not getting another go. Nothing is sent until you have signed it off.
We are aware this makes us easy to audit. That is the point.
What you keep afterwards
Most PR campaigns end and leave you with a folder of links. This one ends and leaves you with an audience.
Your email list
Everyone who pre-saved or signed up through the landing page. Yours, exported, on a platform you control. The single most valuable asset an independent artist can own.
Your advertising audiences
The pixel data and retargeting audiences built during the campaign stay on your accounts. Your next release starts warm rather than cold, and costs less to promote as a result.
Your assets, permanently
Press kit, biography, landing page, artwork, video edits. Reusable for every pitch, every booking enquiry and every release after this one.
What we will tell you before you pay
Some of it you will not want to hear.
If your timeline is too short, we will say so and offer to move the campaign rather than run it into a wall and invoice you anyway.
If your ceiling is low, we will tell you roughly where it is. An artist with four thousand monthly listeners is not getting a national feature, and pretending otherwise is how this industry lost its reputation.
If your assets are the problem, we will tell you that too — and then fix it, because fixing it is included.
If you should not be buying PR at all, we will say that. Sometimes the money is better spent on a van and a tour, or on the recording itself. We would rather lose a booking than take one we do not believe in.
Tell us about your release
Send us the track, the date and where you are. We will tell you honestly what a campaign could achieve for it — and if the answer is 'not much yet', we will tell you that too.