Music PR in London
London has more press than anywhere in Britain and more competition for it. A London campaign is won on precision, not proximity.
Campaigns run remotely across the UK. We do not need an office near you, and you should be sceptical of anyone charging you as though they do.
Almost every UK music title is headquartered within a few miles of you, which is worth considerably less than artists assume. Being in London does not get you read. It gets you into a much larger pile.
What actually helps in London is scene legibility. The city's music press thinks in venues and orbits — the room you play in tells a features editor more about you than any description of your sound. A campaign that can place you inside one of those orbits will always outperform one that simply says you are from London.
London media
London-based and London-facing media worth targeting alongside the national titles.
Still the default listings authority for the city, with real influence on ticket sales for mid-size shows.
Peckham-based, youth-led and genuinely influential in London's rap and R&B scenes.
Dalston-based with international reach. Extremely influential across electronic and leftfield music.
Central to London club culture across garage, grime, house and bass.
Broad remit and receptive to emerging London artists across genres.
Peckham-based, tastemaker-facing and closely connected to south London's guitar and electronic scenes.
Not media as such, but in-store and editorial support carries genuine weight in London.
Broad city coverage with occasional but well-read music features.
Local outlets sit alongside the national and genre-specific targets on your list. Coverage is never guaranteed anywhere.
The rooms that mean something to a London campaign
Venues are not press, but a campaign that ignores them is missing half the story. Where you have played tells an editor more about you than any adjective in a press release.
The Windmill in Brixton has produced more press-relevant guitar bands in the last decade than any other room in Britain, and a residency there is a story in itself. MOTH Club and The Shacklewell Arms anchor the Hackney circuit. The Lexington and Sebright Arms remain reliable proof-of-life rooms for developing bands. Corsica Studios, fold and Venue MOT cover the club end. New River Studios and Cafe OTO serve the experimental scene. For a step up, EartH, Village Underground, Scala and Electric Ballroom are the rooms that signal an artist has an audience rather than a following.
What we tell London artists
Do not lead with the fact that you are from London. It is the least distinguishing thing about you in this market. Lead with the specific corner of it you belong to — the south London jazz-adjacent orbit, the Windmill guitar scene, the Peckham club ecosystem, the north London songwriter circuit. Editors cover scenes, and London contains dozens of them.
What a London campaign costs
The same published price as everywhere else. £695 for a single, everything below included.
Strongest genres in London
Where the city's media and circuit give a campaign the most to work with.
Releasing from London?
Tell us the track, the date and the rooms you have played. We will tell you what a campaign could realistically do with it.