Music PR in Liverpool
Liverpool has a stronger independent music press than almost any comparable British city, and a scene identity that is a genuine asset in a campaign.
Campaigns run remotely across the UK. We do not need an office near you, and you should be sceptical of anyone charging you as though they do.
Liverpool has something most British cities do not: a genuinely good independent music press of its own. Bido Lito! and Getintothis have covered the city's scene seriously for years, and coverage in either carries real local weight and travels further than most regional press.
The city also has an unusually strong sense of its own musical identity, which is useful in a pitch as long as it is handled with more imagination than a Beatles reference. National writers are receptive to Liverpool as a scene — the work is to say something current about it.
Liverpool media
Liverpool's independent music media, which is unusually well developed.
Liverpool's independent music magazine. Serious, well-read and genuinely influential locally.
Long-running Liverpool music coverage with real depth and a national readership.
Community radio deeply embedded in the city's music scene.
Regional Introducing programming with a good record on local artists.
Broad regional reach with regular music coverage.
Industry-facing festival that functions as a genuine campaign peg.
Independent Liverpool culture and music coverage.
Local outlets sit alongside the national and genre-specific targets on your list. Coverage is never guaranteed anywhere.
The Liverpool circuit
Venues are not press, but a campaign that ignores them is missing half the story. Where you have played tells an editor more about you than any adjective in a press release.
The Jacaranda and its associated venues anchor much of the city's emerging scene. EBGBs and Sound Food and Drink serve the early small-room stage. District and 24 Kitchen Street cover the more independent and electronic end. Arts Club spans several room sizes and is the usual step up. The Zanzibar has long been a fixture of the local circuit. Invisible Wind Factory hosts the more ambitious and experimental programming. Sound City each May reshapes the city's calendar and is worth building a campaign around.
What we tell Liverpool artists
Use the city, but not the obvious version of it. National editors are genuinely interested in Liverpool as a current scene and genuinely tired of heritage framing. Bido Lito! and Getintothis coverage gives a campaign a credible local foundation that national writers respect, and Sound City provides a hard peg that makes a spring release considerably easier to place.
What a Liverpool campaign costs
The same published price as everywhere else. £695 for a single, everything below included.
Strongest genres in Liverpool
Where the city's media and circuit give a campaign the most to work with.
Releasing from Liverpool?
Tell us the track, the date and the rooms you have played. We will tell you what a campaign could realistically do with it.